E-Commerce Marketing Strategy: Backlinks

E-Commerce Marketing Strategy

by Maggi Hall, E-Commerce Adviser staff (rev031208)

Google Site Map: Using Google's Webmaster Tools you can submit a site map containing details about your web pages, such last updated, frequency of updates. The benefit of sumitting a site map is mostly it expedites Google's indexing your webpages. All the webpages will eventually be indexed without a site map, if Google robots are able to navigate to all pages.

The steps for manually creating a site map are outlines in the article How To Create A Google Site Map. The Webmaster Tools also reports any problems or errors Google found in your site map or website. There are also free utilities throughout the Internet for creating a site map automatically, if your site is too big to create the map manually.
DMOZ: DMOZ is the largest, most comprehensive human-edited Open Directory Project of the Web. It powers the core directory services for some of the Web's largest and most popular search engines and portals, including Google.
Competitive Analysis for Online Businesses -- Part I: Using the competitors' link information identified in your Competitive Analysis take a look at the websites with links to your competition. If the site and page are relevant to your web page, contact the site owner about including a link to your website.